The virtual tribes
The virtual tribes. By Ro Gálvez. Contemporary societies include individuals active in social networks as the new decisive actors for their existence. In social networks, virtual tribes are distinguished, which are important actors in mass consumption, public opinion and the generation of content in the RRSS. Sociology and anthropology have provided different concepts to the phenomenon of the search for identities and peers, with connotations such as subculture, counterculture and urban tribes. These cultural studies have been generated from two schools in the first instance: Chicago and Birmingham, and on the other, from French sociology and Iberian and Mexican anthropology. Chicago School. Since the beginning of the First World War, the city of Chicago in the United States, had a high population growth, due to the strong immigration of European citizens and from other American cities immersed in poverty and misery. In this context, sociologists from the American Chicago School carry ...